Scouta.com closing to focus on recommendation web services

Over two years ago we were very excited to launch scouta.com, a social web site dedicated to providing free media recommendations to the masses. However, the underlying business model was always to license the core recommendation web service that powered scouta.com. Over time we have made it as simple as adding a few lines of JavaScript to an existing site to provide very meaningful recommendations, and we began speaking with a range of commerce, media, and social sites about using our engine.

Over that time, we’ve seen a rapid growth in these sites and at the same time the usage of the scouta.com social recommender has dropped off. So, the time has come to complete the transition, and as of today we are closing the scouta.com social recommender website.

We’d like to take the time to thank everyone who participated in the scouta.com site. Your usage, feedback, and encouragement was warmly welcomed, and we do look to continue interacting with you across the Net. We also hope to relaunch scouta.com one day in the future, and welcome you all back.

If you’re interested in keeping tabs on what we do now, and in the future, please feel free to keep an eye on this blog and the Recommendation Ventures website for more information.