Just over a month ago I ran a quick analysis over Scouta’s data, and found that a small sample showed that possibly only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%: Are Only 10% of Podcast Downloads Consumed?

We mentioned then that we’d do another analysis after a few more weeks with some more data. Today was that day, and we did another quick analysis: the numbers look smaller over a larger data-set.

A sample of 17,821 podcasts and video podcasts, with 166 members subscribing with iTunes, showed that only 4.5% of the shows are consumed more than 50%, and only 7.5% are consumed more than 10%.

If you’re a podcaster, and would like to know more about how people consume your podcasts or video podcasts, then let us know. We can help you do an analysis based on your content.

After several days of post production, which I hope to blog about, Scouta TV Episode 0 has been released.

The aim of Scouta TV is to bring great video and podcasts directly to you via a video podcast. Each fortnight Grum, Say and I plan to release a new episode that focuses on the latest and greatest videos that Scouta discovers online. If a video is watched a lot or rated highly then we’re likely to find it and highlight it on the show. So if there is something you’d like us to see and talk about, then make sure you bookmark it at Scouta.