Twitter Storming: Real Time Market Research

We’re constantly working on making Scouta easier to use, and easier to understand. It’s definitely an art and a science getting everything right.

The other day someone mentioned to me that the new front page to Scouta, is harder to understand than the older one. So I through a question out to everyone on Twitter, and over a 30 minute period indulged in a brainstorm with a bunch of people. Proving how useful tools like Twitter really are.

The end result is the new blurb on the front page: “Finding you great video and podcasts.” It sounds so simple, but getting a nice and simple description can often be difficult. More work needs to be done, but I’m really happy with the new blurb.

Thanks to Duncan Riley, Bronwen Clune, Myles Eftos, Gary Barber, Harriet Wakelam, Jodie Miners, Mike Minutillo, Twenty Seven, Elias, Chris Barraud, Kate Quinn, and Hugo Sharp. Hope I didn’t miss anyone.