Are Only 10% of Podcast Downloads Consumed?

Scoble mentioned in Twitter today that Eric Nolan “doesn’t think anyone watches my whole video.” I’m assuming that Nolan makes that comment in a recent vodcast that Scoble published, but I’m not sure. I’d have to download and watch the whole show, and based on some recent stats we’ve pulled from Scouta, there’s only a 10% chance that I’d watch any of the show, and only a 5% chance I’d watch more than 50%.

Now, don’t get me wrong, these stats aren’t definitive. There based on a very small sample size:
- 117 people
- 4329 podcasts

Here’s what the statistics look like randomly.

Here’s what the statistics look like with the most listened/watched shows through to those that aren’t consumed at all.

So, based on this very small sample, only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%.

As far as we know, this is cutting edge information. I’m certainly not aware of any hard data about podcast consumption, because usually the statistics are based on number of downloads.

Over the next few weeks we’ll be playing with these statistics some more. Undoubtedly we’ll have much more data to play with, and we’ll have a pretty clear idea about how many people consume the podacsts they download.