Next New Network: Micro-Television Networks

Duncan, at Techcrunch, points to Next New Network a “new kind of media company, creating micro-television networks over the internet for targeted communities, bringing together elements of tv programming and internet philosophy to allow viewers to contribute, share and distribute content.”

“[micro-networks are] a brand that lives on the internet and creates a relationship with its audience wherever it goes. In practical terms, every network of [Next New Media] will have one or more shows, 3-11 minutes of programming, on a weekly or daily basis, a website, and a feed that can be subscribed to in places like iTunes or My Yahoo. Many may also have a Channel or homepage on sites like YouTube. You can go to any of those places and get every episode of the networks’ shows when and how you want them.”

NNN have a philosophy like our own. We think there’s going to be a bunch of content on the net, and not everyone will want to consume it the same way. Why not allow them to access media in a bunch of different forms: iTunes, YouTube, etc.

A few people, unfairly, compare NNN to Joost, and suggest it’s a “poorly thought out version.” The reality is that NNN is like the production company. Joost happens to be a delivery platform, like today’s television networks. The two co-exist, and both are required.

More info at the nextnewsnetwork blog, and their post about getting Crunched. Check out their list of networks, and bookmark the ones you love in Scouta.