A new study of 2500 european broadband users has found that approximately half of them say they watch television online. Which is an amazing statistic.

However, please note that this is broadband users, which is apparently about 30% (see this news report). So, although some sites are claiming about half of Europe, it’s actually only about 15% of the population say they watch TV online. Still an amazing number.

The study* of 2500 broadband users in UK, France, Germany, Italy and Spain, pinpoints that 45 per cent of European viewers are already watching TV online. French telly addicts are the most demanding, with 59 per cent choosing to watch their favourite shows via the web. Italians and Brits come in second and third respectively, whilst German viewers remain most bound to schedules set by TV broadcasters with only 33 per cent catching shows online.
* Research conducted independently by StrategyOne

Duncan at TechCrunch has a story about the news, and a good conversation underway, and Techmeme has a list of blogs taking up the news.

Lets see if the tabloid titles continue.

This entry was posted on Thursday, May 3rd, 2007 at 2:58 pm by Richard and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.