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Podcasting: Using Scouta To Your Advantage
Posted on April 30th, 2007 No commentsAmerican Chronicle has an article about How to Use Social Bookmarking to You Advantage.
Bookmarking is only a small part of Scouta. It’s actually a means-to-an-end, which we hope to make easier or work around in the future. But for now, Liane Bate’s article makes a lot of sense for podcasters and Scouta.
Bate’s suggests that social bookmarking can only help build your web traffic. Well, the same applies for podcasts when you add them to Scouta. I’ve mentioned it to a bunch of podcasters already, but figured a blog post wouldn’t go astray.
So why would podcasters add their shows to Scouta?
- Because Scouta is focused on each members tastes and interests, it means a podcast is recommended to the right target audience. That’s great for the listeners, and also for the podcaster, because they’re more likely to have the member continue to listen to their show if it’s up their alley, taste or interest wise.
- Podcasters can also create public Scouta Groups, which help provide more interaction. Building a community around their own podcasts, or other relevant audio and video. Everyone, including the host(s), can subscribe to the group’s RSS if they want to stay up to date.
I think both are really compelling reasons to use Scouta.
So, if you’re a podcaster, why not join up to Scouta and give it whirl. I’m also happy to chat about how we can help, so feel free to email me if you’d like.