Will Music Videos Replace The Single
Recently I’ve been getting back into music, thanks to a few factors like Scouta, my Apple TV, and music videos.
Music videos had started a slow death in the last decade, I thought. Broadcast television has been taking a back seat for me, and apparently also for generation y. So, who really noticed a music video.
However, thanks to broadband and places like YouTube, music videos have become a way for bands to create a little viral buzz.
I’ve also found that I’ll create a Scouta bookmark of YouTube videos for songs I hear and that I love. It not only helps me remember that I like it (short attention span you see), but I also get to listen to it several times in Scouta whenever I’ve at my computer.
So I’ve started a couple of Scouta Groups for bands that I really enjoy at the moment: Fall Out Boy and My Chemical Romance. The amazing thing is the amount of material that I’ve managed to find through them, such as interviews, “making of” videos, and podcasts.
So, I’m really beginning to wonder if music videos will make a massive resurgence, and potentially replace the single. Why not buy the video so you can listen, and when you have the opportunity, watch it as well (iPod video and Apple TV, etc). They’ll make great background material for parties, that’s for sure, and they only cost a dollar or so extra.
What do others think?
While your thinking about it, create a Scouta Group for your favorite band. It’ll be fun seeing communities grow around music videos and podcasts.