Personalized TV

The other day, Bronwen from PerthNorg, suggested that we should think about describing Scouta as “Personalised TV” and “Personalised audio.”

It’s a great idea, and after using my new Apple TV with Scouta for a few days, it’s making a hell of a lot of sense.

Over the past few months I’ve had to explain what Scouta is all about. The best method I’ve found so far is to ask someone to imagine a television that you switch on, and it automatically recommends some television shows that it knows you’ll like. Then, once you’ve watched a show, it will make another recommendation, etc. Each one personalized to your taste and interests.

Well that’s exactly what the Apple TV and Scouta is like. In fact it’s even better, because combined with my iPod, I can take a bunch of shows on the road - whether it’s video or audio - and I can continue to fill my head with all the stuff I love.

I’ve got so much content on my Apple TV, that I could easily replace my standard daily media consumption - television and radio - with my Scouta Favorites and Recommendations for a few weeks, and I haven’t even added the Groups that I belong to yet.

So, what do you think: Scouta - Personalized Television and Radio?