Scouta China

I just noticed on Techmeme that Flickr is aiming to launch a site to target Asia, starting with Hong Kong.

I’m headed to Beijing next week. We’ve talked for some time about taking Scouta to China, and while I’m there I’ll be talking with some people about Scouta China.

The BBC point out that “China has about 137 million web users - making it the second-largest online market.”

I’ll be in Beijing from March 22 through April 3, so if anyone is in town or knows someone I should chat with, email me.

When Do People Watch Online Video

Edit: See Mark Cuban’s clarification in the comment.

Mark Cuban, from HDNet, had a fascinating post about when people consume online video. However, as always, Mark skews the statistics to match the point he wants to make, not what the stats show.

Mark has this to say about some Comscore research.

When do more people watch online video than any other time ? From 10am to 5pm, mon to fri. Thats when 30pct of all online video viewing takes place. If you want to go a little earlier, for those that get to work early, add another 7pct. So that 37pct of all online viewing activity takes place from 7am to 5pm. Or put another way, about 50pct of all video viewing during weekdays happens from 7am to 5pm. Thats a big number.

I’m not sure how 37pct became 50pct in one sentence, but we’ll ignore that part of his argument as it seems he’s just grossly rounding up.

What’s more fascinating is what Mark doesn’t say, but is fortunately pointed out by others in his blog’s comments.

Matt makes the point in his comment.

That number seems smaller than I would expect. Let’s assume the average person is awake for 18 hours a day. That means you have 37% of online viewing during the 10 hours from 7AM-5PM. That leaves 63% of viewing in the other 8 hours. So unless I’m missing something here, that means people are viewing almost 2/3 of their videos from the time they get off work until they go to sleep.

It was exactly this that I picked up in Mark’s post. It would seem that 63% of weekday consumption of online video is outside of working hours. That number is huge.

I’d actually like Mark to clarify the numbers. Perhaps print them as a whole, instead of editing them to make his own point.