The conversations over at Davos at the moment are just fantastic. I just wish I was there to be involved. Maybe next year . In the mean time I’ve been catching a few discussions at Davos Conversations.

In my past life, at Sun Microsystems, I didn’t often agree with Bill Gate. It’s not that I think he says anything revolutionary anymore–though his charity is mind blowing–but his latest comments at Davos confirm a lot of the vision we have for Scouta.

In the years ahead, more and more viewers will hanker after the flexibility offered by online video and abandon conventional broadcast television, with its fixed program slots and advertisements that interrupt shows, Gates said.

Chad Hurley even chimes in with another interesting comment in the article.

YouTube co-founder Chad Hurley said the impact on advertising would be profound, with the future promising far more targeted ads tailored to each viewer’s profile.

We’ve taken an approach that’s a little different to that. We figure that your keen to see the content, not really the commercial. So Scouta tailors the content to you, not the advertisement.

The next 5 years will be amazing, I think I keep saying that. There is a new race for convergence in the lounge room, and it’s all driven by the amount of content that is online.

Anyway, Chad’s a smart guy, for a number of different reasons. So it’s worth checking this video out.

This entry was posted on Sunday, January 28th, 2007 at 2:30 am by Richard and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.