Building Buzz Without Hype

With the rapid approach of a private Scouta beta, I’ve been thinking a lot about building a small amount of buzz to get the right amount of people signed up over on the Scouta web page. However, what I don’t want to do is over-hype the app, before anyone has any idea what it really is, and hence damage the actual launch next year.

Over the years there have been many stories of vaporware–a term coined to explain software that doesn’t yet exist, and in some instances never sees the light of day–and they are usually caused by too much hype too early. Wires News runs a Vaporware Award each year, the nominations for this year opening last month.

So, my aim is to spread the word about Scouta in small doses, building up to the right amount of people needed for the beta. Does anyone have any good ideas on ways we can do this that I can add to my collection?