Marketing a Web App

One company we here at Scouta constantly watch is Carson Systems and all their affiliated work. They have some great examples of clever web apps, and their Workshops bring together some of the best minds in the space.

Today Ryan posted a great blog entry that we consider key to growing a good web app: Do you need to spend money on advertising your web app?

There seems to be a big misconception amongst many Internet start-ups that you don’t need to spend money on marketing your application to be successful. As an example, check out step 8 in this list. So Ryan’s point is that you need to budget for marketing in the mix.

Now I have a confession to make, I have a marketing degree. I’ve also used the Internet for over 10 years. So I know that marketing works, but it can be a little different online. I also know that being successful doesn’t come overnight, and takes some marketing muscle. That’s not to say that we’ll have plenty of cash to spend on it, but we’ll be focusing on as many clever ways as we can to help grow the business.