Creative Commons and Trademarks
Saturday, September 23rd, 2006Over on my Clique Communications weblog, I’ve been following the current TechCrunch trademark issues.
I’ll be investigating trademarks in relation to Web2Thing shortly (now that we’ve finalised the actual service name), and it’s prompted several thoughts on my part.
Obviously we need to protect our business. So trademarking a logo and name makes a great deal of sense. In this instance it’s an original name, so it’s not like we’ll be encumbering a generic term (like “web 2.0″ or “real estate 2.0″).
However, we’d obviously love to encourage the people who enjoy the service to extend the use of the site, or use it in interesting ways, like mash-ups, remixes, or reusing the term in ways that don’t actually damage us. So my question is, like Creative Commons in terms of copyright, is there a way to protect a logo or business name, without restricting interesting or fun uses by others?