Why Funding Matters

There’s been plenty of speculation around Amanda’s unbooming. Scoble, Calacanis, Winer, TechCrunch, etc. all weighed in.

By far the most sophisticated analysis of the event is Heather Green’s article at BusinessWeek.

As an entrepreneur involved in Web2Thing I’m constantly thinking of what’s best for the business, and I think this is a great endorsement for seeking early funding for a startup. Green’s article suggests that there just wasn’t any money flowing into Rocketboom, which of course means there’s pressure on the founders, and no flexibility.

I’m not suggesting the Rocketboom team did anything wrong, but it does underscore a couple of the reasons it’s good to seek funding. Now that my trip to the US looking for advisors is done, I’m moving onto the next step of seeking some cash to help accelerate Web2Thing’s development. That’s another art unto itself.