Today Gra and I are meeting with a development firm. We’re going to spend a few hours hashing out Web2Thing’s architecture so they can provide a scope document, and pricing. It’s going to be a fascinating exercise, because it’ll be the first time that we’ve described the service in great detail outside of our own cone of silence. Not only that, but within a week or so I’ll hopefully have something in written form that really explains in great detail what Web2Thing does now, and in the near future.

The real aim of course is to get some pricing so we can accelerate development. Gra has done an awesome job on the service so far–to a state where he and I can use it–but our plan is to launch with a great UI and several extra features. To do that, we need to bring in a few extra people.

There’s been plenty of speculation around Amanda’s unbooming. Scoble, Calacanis, Winer, TechCrunch, etc. all weighed in.

By far the most sophisticated analysis of the event is Heather Green’s article at BusinessWeek.

As an entrepreneur involved in Web2Thing I’m constantly thinking of what’s best for the business, and I think this is a great endorsement for seeking early funding for a startup. Green’s article suggests that there just wasn’t any money flowing into Rocketboom, which of course means there’s pressure on the founders, and no flexibility.

I’m not suggesting the Rocketboom team did anything wrong, but it does underscore a couple of the reasons it’s good to seek funding. Now that my trip to the US looking for advisors is done, I’m moving onto the next step of seeking some cash to help accelerate Web2Thing’s development. That’s another art unto itself.